Efficient Frontier
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William J. Bernstein



Reading List


Those of you who are seeking investing enlightenment are not going to find much of it on the Web. I suggest you log off, power down your computer, and read some books. Take your time. The months you spend perusing this list will be well spent. I'd recommend reading at least the first four books listed before even thinking of getting your hands dirty with real investing.

1. A Random Walk Down Wall Street, by Burton Malkiel, is an excellent investment primer. It explains the basics of stocks, bonds, and mutual funds, and will reinforce the efficient market concept.

2. Common Sense on Mutual Funds. Replaces Bogle on Mutual Funds, by who else, John Bogle. It provides as much detail as you could ever want about this important investment vehicle. Mr. Bogle is the founder and retired chairman of The Vanguard Group, and has been an important voice in the industry for decades. Beautifully written, opinionated, and highly recommended. (The book also demonstrates the democritization which has swept the investment industry in recent years. Until a decade ago the sort of sophisticated mutual fund analysis described in his book was the brief of just a handful of professionals with access to expensive proprietary databases and mainframe computers. Almost all of Bogle’s work was done with a subscription to Morningstar and a statistically competent assistant, and could have been performed by any small investor with similar software and ability.)

3. Global Investing, by Roger Ibbotson and Gary Brinson. This is a beautifully written volume on the history of investible assets. An informed investor cannot know enough about market history, and this is the best single source in this area. Want to know: what the returns for US stocks have been in each of the past 200 years? The price of gold for the past 500 years? Interest rates and inflation for the past 800 years? It’s all here. As implied by the title, the authors also provide an excellent perspective on the place of foreign assets in a diversified portfolio, and provide some worthwhile insights on portfolio theory and the efficiency of the marketplace.

4. What Has Worked in Investing is a free pamphlet from Tweedy, Browne. A low-key sales pitch for their funds, it is also the best compilation I've seen of the data supporting the value method. If you have problem with this link, try this.

5. The New Finance, the Case Against Efficient Markets, by Robert Haugen. If you’re intrigued by the Tweedy pamphlet and wonder why value investing still works after all these years, this is your book. The prose is breezy, even quirky—Ben Graham meets Hunter Thompson on bad acid.

6. Value Averaging, by Michael Edleson. An extremely useful how-to guide on deploying a lump sum of money among multiple assets. Finally back in print as a Wiley Classic Edition.

7. The Intelligent Investor, by Ben Graham. A popularized and more readable version of his earlier classic, Security Analysis, written with David Dodd. Although it has great relevance to the markets in general and should be read by any serious investor, it is particularly pertinent to those who feel compelled to buy individual stocks. Many of today’s most successful money managers obtained their original financial inspiration from these two books. It is always fun to look at excesses in the marketplace and ask, "What would Ben say about this?" This 2003 edition benefits from annotation by one of finance's most brilliant observers, Jason Zweig. (By the way, if you get bitten by the Graham bug and decide to do Security Analysis, make sure you read the original 1934 edition, recently reprinted by McGraw-Hill.)

8. Devil Take the Hindmost, by Edward Chancellor. You simply can't learn enough about market history, and Chancellor's story of boom and bust in the capital markets, beginning in the 17th century, is pure mind candy. Supersedes Mackay's Extraordinary Popular Delusions and the Madness of Crowds.

9. The Millionaire Next Door, by Thomas Stanley and William Danko. If you can't save, it doesn't matter if your name is Warren Buffett. If you think the road to happiness runs past a Beemer and a McMansion, this book will scare you straight.

10. Asset Allocation, by Roger Gibson, covers much of the same ground as my own books with more emphasis on the qualities of individual assets. For hard-core enthusiasts only; oriented towards the financial advisor.

Unless you're a glutton for punishment, you won't read all of these books. But however many you do, it's time for a treat: a small bon bon written in 1940 by a man named Fred Schwed called Where are the Customers' Yachts? That the most recent version from Wiley is graced with Forewords by both Micheal Lewis and Jason Zweig should tell you something; aside from being snort-out-your-nose funny, it is also both profound and prescient, full of observations about the financial markets that would not become generally accepted for a few more generations. You won't be sorry.



Copyright © 2012, William J. Bernstein. All rights reserved.